BBC transmedia

When looking for examples of transmedia brands, I came across a really useful article on the BBC, which are the notes taken from one of their workshops. They go into what 'transmedia' really is and the questions you need to ask about your work to ensure that it can be made more interactive and adaptable to different mediums.

A few quotes I really liked from this article were:

'It changes things into a conversation'

'A small percentage get involved, a large amount of people watch' 

'The amount of content produced ABOUT your content should far outweigh the original content itself'

'Don't make assumptions about the audience. Don't underestimate how much they'll involve themselves'

View the full article here:
http://www.bbc.co.uk/academy/production/article/art20130702112135506