Responsive- Alex's book

I have found a live brief working alongside my friend Alex who has written a children's book. Before embarking on this project I have written a long list of questions and considerations we both need to make before we are able to start. The narrative has already been locked down, but we are still deciding which medium we would like to tell the story in, and at the moment it is between a book, a storytelling app or an animation. What I love about this project is how transmedia it already is, and how we are able to take it into different routes easily. Below are a list of questions broken down into ones that apply for whichever medium we choose to take it down, as well as medium specific.

-Which artistic style, medium, colour, and size would it be created in?
-How many characters are in the story, is it just the one and his parrot?
-How will we market this once it has been completed? Will we start before completion?
-What is my target audience, age group and gender?
-How long will each way take to do?
-When is my deadline for the completion for this?
-How long will I need to take on pre-production, will this depend on each option?
-Can this be trans-media and be able to be all three options? Is there room for a range of other items, toys, bedding, children's wear?
-Would this story be able to be developed into a series? Would more characters need to be developed from this? Could they have different scenarios?
-What is the advantage of taking on this project?
-What am I going to learn from undertaking this?
-Could the finished piece be entered into different competitions/festivals?

Book
-Do I have the skills to create a professional book?
-Would we need to collaborate with a graphic designer?
-How many copies would we look to produce?
-Would we be a self published title or look for publishers?
-Would it be a limited printed and hand bound book, and more of a collectors item?
-Could we make it more interactive and have pop out or pull tab sections?

Animation
-Would this go along side the book in a DVD form?
-How long would we make the animation? Is it a short animation or a longer feature?
-Which medium would be best to tell the story in? Is a specific medium standing out as one which will enhance the story more?
-Would this simply be posted up online on sights like Vimeo or Youtube?

Storytelling App
-I will need to learn coding, or look into ways of making apps without coding
-We will need to look into pricing of releasing an app and if it would be free or how much we would charge
-What would making it an App add to the story?
-Could we make it more interactive and include short games?
-Would we need to purchase any additional software to make this happen?